With the increasing trend of global competition, it is not advisable to focus solely on the Chinese market. Since the approval of the State Council in 2017, May 10th has been designated as "China Brand Day". Through the vigorous promotion of independent brands in recent years, the globalization of Chinese brands is an inevitable trend, and the internationalization of Chinese national brands is particularly important; At the end of 2020, China and the European Union completed negotiations on the China Europe Comprehensive Investment Agreement (CAI), marking another positive step in China Europe relations. To this end, starting from 2020, Dyson Yuanfu followed this trend and implemented the "going global" strategy, seriously improving technology and quality, actively striving to enter the European Union, and further keeping up with the internationalization process.
On March 8th, the DiSenYuanFu brand under Hunan KeSiYi Building Materials Co., Ltd. successfully passed the EU trademark registration certification and international SGS testing certification in 2020, and its ecological board products once again completed the EU CE certification. This also means that the ecological board products of the Dyson Yuanfu brand meet the compliance requirements of the EU building materials related directives and meet the entry conditions for the EU market.
CE certification, as a safety certification mark, is a necessary requirement for the EU to import and sell products. It is a mandatory certification mark for products entering the EU market and is regarded as a "passport" for products to open the EU market. Whether products produced by enterprises within the European Union or products produced by other countries, in order to circulate freely in the EU market, it is necessary to affix the "CE" mark to indicate that the products comply with the basic requirements of the EU's "New Methods for Technical Coordination and Standardization" directive.
This means that no matter what brand or product, only products that have passed CE certification and affixed the CE mark indicate that they meet the safety requirements specified in the EU directive can enter the European market and be sold in various EU member states.
As an enterprise engaged in research and development, production, and sales of environmentally friendly decoration and decoration materials, Desen Yuanfu Plate has rapidly occupied the domestic market for many years with excellent quality and environmental performance, as well as advantages in large-scale production costs. It has gained the favor of a large number of consumer friends and has become one of the leading brands in the Chinese plate industry market. But the goal of Dyson Yuanfu goes far beyond this, and going global is the future development direction of Dyson Yuanfu brand. This time, the DiSenYuanFu ecological board product has obtained the EU CE certification, which means that the DiSenYuanFu brand has obtained the "pass" of the EU market, laying a good foundation for the DiSenYuanFu brand to explore the European market and go global in the future.
It is reported that the certified product for this time is Desen Yuanfu Xiang Cedar Finger Core Ecological Board, with a thickness of 18 ± 0.2mm. The thickness of this product is different from the commonly used 17mm (17 ± 0.2mm) thickness in the ecological board industry, and it is even better than the national standard (GB/T34722-2017) (18 ± 1mm) thickness, and the quality is also significantly better than the industry's board products.
DiSen Yuanfu Xiangfir refers to the use of 10-15 year old Xiangfir logs as the core ecological board. The core of the board is monitored throughout the entire process from raw material selection to finished products, strictly ensuring product quality. At the same time, traditional Chinese tenon and tenon structure technology is adopted, and the interface is processed into high-precision serrated finger interfaces, with automated seamless splicing. The tenon and tenon structure substrate achieves high stability, strong compression and torsion resistance of the board, and is not easy to deform.
In the process of substrate manufacturing, Desen Yuanfu also uses "zero formaldehyde" formaldehyde free soy protein biomass adhesive, which has stronger bonding strength and makes the board more compact and sturdy. The formaldehyde detection result of the processed board core is about 0.01mg/L, almost zero formaldehyde. At the same time, Desen Yuanfu Finger Core Ecological Board also uses domestic first-class wood grain color paper brands and imported ink, with a standard of 160G/㎡, a stronger texture, and no fading phenomenon.
As is well known, the EU CE certification, as a mandatory certification mark for EU countries, represents high quality and authority. Regarding this, relevant personnel from Dyson Yuanfu stated that the CE certification of Dyson Yuanfu ecological board products this time not only reflects Dyson Yuanfu's global development strategy, but also a quality commitment to domestic users. At the same time, they hope to establish a quality benchmark for ecological boards in the EU market, further standardize and improve the overall level of Chinese ecological board products entering the EU market, Create a high-quality ecological board business card for China in the international arena.
Whether it is the EU trademark registration certification and international SGS testing certification in 2020, or the EU CE certification this time, they are all important steps in the strategy of Desen Yuanfu brand going global. In the future, Desen Yuanfu Plate will adhere to the corporate vision of "becoming a livable overall solution service provider deeply loved by customers", actively connect with international advanced standards, focus on the global market, promote the Desen Yuanfu brand to the world, and help the rise of Chinese brands!
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