On December 18th, the "International Perspective" held by Kesiyi Building Materials ▪ The 2021 launch and strategic seminar of Bonac's new products of imported Ousong board and Desen Yuanfu board was grandly held at the Desen Yuanfu Operation Center in Changsha, China. Zhou Huanfeng, Chairman of Kesiyi Building Materials, Zhang Haibo and Wang Wenming, Executive Chairman of Hunan Qiansi Decoration, Wang Xiangsu, Director of the Interior Design Branch of the Chinese Architecture Society, Han Xu, National Operation Product Manager of Beixin Wood Industry and Bonac Ousong Board, and Tian Baoguo, Chairman of Jiangsu ZhongEurope Ecological Environment Technology attended the meeting, gathering with representatives of enterprises and many friends from distributors to share the glorious ceremony of new product release, Talk about the New Development Plan of the Desen Yuanfu Brand Together!
Reviewing the 2020 Cosi Billion's Countertrend and Agglomerating Brand Internationalization Development
At the beginning of the meeting, Zhou Huanfeng, Chairman of COSI Building Materials, delivered a speech on stage, expressing sincere gratitude and welcome to the guests present. Subsequently, he delivered a speech on COSI Building Materials' journey in 2020 and its New Year's outlook for 2021.
Zhou Huanfeng, Chairman of Kesiyi Building Materials, delivered a speech on stage
He said that 2020 is a special year, and the country, people, and even the world are experiencing new tests. It is also a challenging year for Kesiyi Building Materials. In 2020, the company focused on the international development of its brand and emphasized the strategy of "bringing in and going out", that is, bringing in high-quality products from around the world and going out with its subsidiary DiSenYuanFu brand. This year, the Di Sen Yuanfu brand has successively passed the EU trademark registration and the Swiss international testing agency SGS certification. It has established strategic cooperation with the international business department of Minmetals 23 Metallurgical Group, and signed strategic agreements with relevant overseas business departments of central enterprises, vigorously embarking on the internationalization journey.
In terms of brand building, Covey has bucked the trend and increased investment in brand promotion. It has launched three-dimensional advertising on the Internet, taxis, outdoor and other media. It has successively launched 8000 taxi ads in Changsha, and a large number of outdoor billboards have been put on key traffic arteries. It has reached cooperation with CCTV, Tiktok, Sina Home, NetEase Home, Toutiao Today, Home of Brands, China Wood, China Plate and other media, And won the honorary titles of "Top 10 Ecological Board Brands", "Top 10 Flame retardant Board Brands", and "Famous Chinese Brand", firmly occupying the strategic highland of frontline brands.
Group photo of Zhou Huanfeng, Chairman of Kesiyi Building Materials, and guests attending the meeting
At the same time, Kesiyi Building Materials insists on continuously improving product quality, innovating and upgrading its products and models. In 2020, after in-depth analysis of market demand changes, Desen Yuanfu took the lead in proposing a light customization model, launching multiple new products such as pure formaldehyde antibacterial ecological boards, "zero" formaldehyde core material tenon and mortise structure ecological boards, and Bonac extended cabinet door special boards, subverting the traditional impression of boards and leading the market trend; At the same time, in order to ensure product quality, Kesiyi signed a cooperation agreement with the Provincial Quality Supervision Bureau and proactively applied for two monthly inspections by the Provincial Quality Supervision Bureau.
Facing 2021, Kesiyi will continue to face challenges, focus on product innovation, improve service quality, increase advertising investment, and empower channel development!
Industry tycoons share their emotions with constant applause on site
Firstly, Wang Wenming, Executive Director of Hunan Qiansi Decoration Co., Ltd., delivered a speech on stage. As a long-term partner of Kesiyi, Mr. Wang highly recognizes Kesiyi and its team and expresses his full support for the development of Kesiyi in the future, working together to create the future!
Wang Wenming, Executive Director of Hunan Qiansi Decoration Co., Ltd., Delivers a Speech
Subsequently, Tian Baoguo, Chairman of Jiangsu Central Europe Ecological Environment Technology Co., Ltd., took the stage to provide a detailed introduction to the new products and their color characteristics, the functions of formaldehyde purification and antibacterial products, and the continuous research and development of new products in the later stage.
Introduction of Tian Baoguo, Chairman of Jiangsu Zhongwu Ecological Environment Technology Co., Ltd., as the Director of Desen Yuanfu Antibacterial Formaldehyde Purification Board
Mr. Tian stated that, "Aldehyde free addition+purified aldehyde antibacterial has become the next outlet in the aldehyde free war. In order to further seize the market outlet, this year, China EU Science and Technology, together with Covey, launched the Dyson Yuanfu antibacterial purified aldehyde ecological board. The Dyson Yuanfu antibacterial purified aldehyde ecological board adopts Covey's unique purified aldehyde antibacterial patented technology, with 99.99% antibacterial efficiency and 81.8% formaldehyde purification efficiency, which can effectively inhibit and kill harmful bacteria such as Escherichia coli and Staphylococcus aureus Bacteria and control of indoor formaldehyde pollution
Subsequently, Han Xu, the national operation product manager of Beixin Wood Industry and Bonac Ousong Board, delivered a speech on stage. After decades of development, China's building materials industry has become the world's largest importer and consumer of building materials trade. Imported materials have been widely used as high-end customized decorative materials from the initial basic auxiliary materials, and their product application scope has already covered all aspects of building materials. Currently, Bonac's original imported Ousong board, which is popular nationwide, is one of the leaders.
Speech by Han Xu, National Operations Product Manager of Beixin Wood Industry and Bonac Ousong Board
Manager Han said, "As the general agent of Bonac's original imported Europine boards in Hunan, Kesiyi Building Materials has always played a great role in promoting product marketing. In the future, we will work with Kesiyi to jointly supervise the market, maintain channel interests, and safeguard the healthy development of the Bonac brand in Hunan
High quality new product innovation mode faces 2021
After the guest sharing, an important segment of this meeting was ushered in, with the release of new products. Mr. Lai Jie, Deputy General Manager of Channel at Kesiyi Building Materials and Furniture Factory, took the stage to provide a detailed explanation of the new products and VIP cooperation policies released this time.
Mr. Lai Jie, Deputy General Manager of Channel at Kesiyi Building Materials and Furniture Factory, provides a detailed explanation of new products
1. Imported PET film series new products
The so-called PET is a thin film material made from polyethylene terephthalate as raw material, extruded into thick sheets, and then biaxially stretched. Polyester film is a type of polymer plastic film, which is increasingly favored by consumers due to its excellent comprehensive performance. Due to the fact that China's production capacity and technological level still cannot meet market demand, some still rely on imports. This time, the new products of the Dyson Yuanfu PET film series are using the latest PET film imported from South Korea LG, which has advantages such as good transparency, non-toxic, anti penetration, and high environmental protection.
In addition, the new products of this series are based on Bonac imported decorative European pine boards certified by CARB in the United States; Made with imported additives from DuPont Chemical, which are wear-resistant and stain resistant in the world today, and using the popular German vacuum coating technology, it is characterized by wear resistance, pressure resistance, high temperature resistance, corrosion resistance, and aging resistance.
Guests visiting new products
2. More than 20 new designs and colors of pure formaldehyde antibacterial board to meet different consumer needs
At the press conference, Bonac Clean Formaldehyde Antibacterial European Pine Board launched a total of more than 20 new natural style decors, including Meihai Blue, Mokaka, Xuan Paper, Rock Board, Qu Wood, Elm Walnut Wood, and Cloth Pattern, which can be widely used in various decoration styles such as light luxury minimalism, Nordic minimalism, pastoral style, postmodern style, Chinese style, New Chinese style, New Classical style, and fashion mix and match, Meet the personalized home decoration needs of different consumers.
3. VIP Cooperation Policy
The VIP cooperation model of Kesiyi Building Materials is a new and innovative business cooperation model launched by the company this year. On the basis of the original model, a new VIP membership model is added, and service upgrades are also carried out. This also means that in 2021, partners of Kesiyi Building Materials will enjoy more favorable prices and benefits, more convenient ordering methods, faster delivery cycles, more comprehensive professional training, and more high-quality services.
Multiple trendy new products in line with market trends, coupled with new high-quality cooperation policies, have directly pushed the atmosphere of the conference to a climax.
Subsequently, the attending guests took a group photo as a souvenir. At this point, the 2021 Bonac Ousong Board and Desen Yuanfu Board New Product Release and Strategy Seminar on "International Vision, Thinking and Action" came to a successful conclusion. Looking forward to the future, Desen Yuanfu will not forget its original intention, continue to adhere to building a brand based on quality, and strive to provide higher quality products and services to consumers and partners. At the same time, it will continue to deepen its international development strategy and accelerate the internationalization of the Desen Yuanfu brand.
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