2022 is destined to be an unusual year, with industry insiders also affecting the home building materials industry, with the customization industry being particularly severe. Customized brands led by * * Asia, * * Pai, and * Pin have encountered unprecedented winter in the industry, resulting in both revenue and profit losses. Many industry experts have discussed on various occasions that the customized furniture industry will definitely de brand the boards. With the spread of this argument, some practitioners of artificial board are also in a state of panic, leaving and staying, which is regrettable.
In fact, just a brief analysis of the current situation of the customization industry and domestic and international markets can clarify this question, and we can also get the answer in our own hearts.
Status One: Currently, the number of customized stores and factories in the Hunan market is greater than that of sheet metal operators. Some of these sheet metal stores are accelerating their transformation, turning them into a comprehensive store for customization and sheet metal. Many custom stores are also showcasing the signs of authorized stores for major sheet metal brands.
Status 2: With the increasing popularity of artificial intelligence and Industry 4.0, the equipment used in customized factories in the future will develop towards more integration, foolishness, and precision. The products processed through these equipment will be similar, and both large and small factories will face process homogenization.
Current situation three: From the trend in recent years, Gaoding brands, such as Mulimuwai and Tucson, are increasingly bold in using new materials, new color schemes, and new spatial combinations, and the market's acceptance of Gaoding is also showing a gradual upward trend.
The development of panel customization from scratch has also faced homogenization, but the good news is that leading brands in the industry have also recognized these issues and are developing products on different tracks based on their strong comprehensive strength, such as the Karrisen Kelison brand under Beixin Wood Industry.
Karrisen, a state-owned brand with quality assurance
Karrisen, with a rigorous and responsible attitude, has forged a national board brand. Karrisen is an honorary product produced by Beixin International Wood Industry Co., Ltd., a subsidiary of China National Building Materials Corporation. Relying on the platform of a Fortune 500 enterprise, based on scientific and rigorous international frontline production processes, combined with the concept of "making good use of resources and serving construction", Karrisen leverages over 20 years of experience in importing high-end artificial boards from Beixin Wood Industry, selects high-quality domestic products using international standards, and creates stable and high-quality board products, To meet the domestic demand for high-quality wood-based panels.
Karrisen Kelison fully pays attention to every detail of the product production process, from raw material selection to fine processing. With high standards and strict requirements, it fulfills the faithful commitment of "only making good boards" and creates a "good life" for customers with "good boards".
Karrisen has launched ENF grade multi-layer solid wood products in Hunan in response to market conditions, while also using unique MDP four or nine foot products as cabinet door accessories to meet customers' integrated door wall cabinet needs. Selected raw materials, first-class craftsmanship, international standards... With higher quality substrates, leading production processes, personalized color designs, and first-class quality, Kelison has won praise from numerous consumers and customized factories.
Join Karrisen and share market dividends
Now, Karrisen Kelison Hunan Operation Center has been established, and Kesiyi Building Materials is attracting investment to the whole province.
Keep moving, keep moving forward! As a professional top artificial panel operator, Kesiyi Building Materials and Karrisen Kelison brand jointly develop business in the Hunan region, continuously promoting the development of the brand with the concept of "good board and good life", and providing consumers with strong quality products and guarantees.
Six advantages of joining the Kelison brand:
Firstly, it has a strong corporate background and is a self owned brand of Beixin International Wood Industry under China Building Materials. Therefore, Karrisen is a legitimate national brand aimed at serving the general Chinese people. Central enterprise brand+Fortune Global 500 brand, trusted by major brands, Beixin Wood Industry vigorously promotes the construction of the Kailisen brand, not only for more high-quality, environmentally friendly and high-quality boards to enter thousands of households, but also to fulfill the social responsibility of central enterprises, promote a healthy living environment and strive for excellence in the board industry standards, in order to promote industry development, and the brand effect is far higher than other brands.
Secondly, higher quality requirements have proven that Karrisen's products can be quickly accepted by the market and further expand their influence, making consumers more willing to use them; As soon as we enter the market, we are positioned towards high-quality standards: ENF grade environmental protection, imported decorative paper, and imported wood as the core material.
Thirdly, with a comprehensive product structure chain, the Karrisen brand is very well-established. The raw materials and product supply are strictly converted according to international standards, while integrating global high-quality supply resources.
Fourthly, the marketing model. The previous marketing model was difficult to achieve breakthroughs and innovation, but Karrisen Kelison has a new marketing model, and at the same time, state-owned enterprises are helping to innovate in the market and services, far surpassing its peers.
Fifth, publicity and promotion, with the strong promotion of central enterprises, as well as the support and promotion of agents from various provinces across the country, to spread trust. In Hunan, Kesiyi Building Materials and Karrisen Kelison participated in the exhibition, placing advertisements for ten thousand Kelison taxis, LED electronic screens for the South Station of Changsha High Speed Railway, and a series of promotional materials and sample production sent to customers throughout the province. Under the strong cooperation of Beixin International Wood Industry and Kesiyi Building Materials, The entire brand construction has been significantly improved and numerous high-quality customers have been successfully developed.
Sixth, team building. Karrisen has a dedicated team for promotion, one-on-one assistance and support to service providers, and many advantages such as brand positioning, making it a rare franchise brand.
Indeed, the growth of the Karrisen brand still has a long way to go. We hope to work with you to overcome the difficulties and witness the birth of a national brand that is trustworthy to the people.
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